Category Archives: Online Marketing

Product Marketing for Pirates: AARRR! (aka Startup Metrics for Internet Marketing & Product Management) – Master of 500 Hats

The basic concept is based on 5 types of measurements of user behavior:

  • A: Acquisition – where / what channels do users come from?
  • A: Activation – what % have a “happy” initial experience?
  • R: Retention – do they come back & re-visit over time?
  • R: Referral – do they like it enough to tell their friends?
  • R: Revenue – can you monetize any of this behavior?
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